Print on Demand (PoD), which means “print on demand” in Turkish, is an ideal business model for people who want to get into e-commerce without any capital. In print-on-demand, products are made to order only. This eliminates many additional costs. Thus, many people want to get into this business and wonder what is print on demand. In this list, we’ve compiled answers to questions such as what is print on demand, what is the logic behind print on demand, should you start a print on demand company, and do you need capital to print on demand. . First of all, let’s answer the question what is print on demand.

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What is print on demand?

Let’s start by clarifying the question of what print-on-demand is. “Print on Demand”, which means “Print on Demand” in Turkish, is a sales model where you can sell products that you have designed. In this method, you can request your designs to be printed on a variety of products such as t-shirts, posters, pillowcases, and glasses.

In the print-on-demand method, your designs are made to order, and you will not cover production costs unless a sale is made. Your job as a seller is to provide designs for your products and place them in the sales channel. In this business model, storage costs are not your responsibility. However, you do not need to keep an inventory. In addition, packaging and shipping do not belong to you.

Now that we’ve learned what print-on-demand is and isn’t, let’s move on.

How does print on demand work?

What is print-on-demand
  • The buyer enters your online store, views your products and orders.
  • The information about the product purchased by the customer is then passed on to your print-on-demand supplier.
  • Finally, your print-on-demand provider manufactures and ships the product ordered by the customer.

Before you log in to Print on Demand, you should check out Print on Demand sites that can help you set up your store and create your designs online. We will talk about these sites later in the article.

With print-on-demand sites, you have the ability to create your own designs and print your own designs on products such as t-shirts, shower curtains, mugs, and key chains. After creating the desired design, you can open stores on e-commerce sites or use your own e-commerce site. You can then link the site you’re designing on to the sites you’re running a store on.

The biggest benefit of a print-on-demand system is that it saves you all kinds of costs at this stage. Your products will not be produced until the order is received. However, the product ordered by the customer is shipped as soon as it is made, so you don’t have to pay any warehouse fees. The print-on-demand site that you have agreed to will deduct costs such as production and shipping fees after your product is sold and report your earnings to you.

In addition, the print-on-demand site you’ve agreed on will assist you with development. The site you partner with gives you the opportunity to use your own image library. These sites have a very rich catalog of goods.

Do I need capital for print-on-demand?

What is print-on-demand

In this system, you don’t have to invest in products that you haven’t sold yet. In addition, there is no need for additional costs, since there is no need to rent a warehouse. Thanks to this system, your costs are minimized, so many risks are eliminated. That is, you need to invest only in the product that the customer ordered.

While this business model may seem like a guarantee, it can lead to big losses. While some people are making good profits from the print-on-demand business model, others are losing money. Therefore, you should carefully consider the issue before you decide to use the print-on-demand business model.

Benefits of print-on-demand

What is print-on-demand

The print-on-demand business model has many benefits. We have listed them below for you.

A small capital is enough

Setting up a print-on-demand store requires a print-on-demand subscription and some paid software. However, talent, imagination, and determination are all it takes to get the job done.

No need to keep inventory

Since you don’t keep inventory, your costs are greatly reduced. This is one of the factors that reduces the risk of your business. Therefore, if your products are not sold, you will not incur large losses.

You do not need to deal with packaging and delivery

Packing and shipping work makes you spend a lot of time. Especially if you have entered this business alone, it will be of great advantage to you to eliminate these two time-wasting factors.

You can sell various products

You can sell the same design by asking for it to be printed on multiple products. You can also create different products by making various changes to an existing design. You can win the recognition of different clients by making various changes from the color of the words to the font.

Products in the system are open for customization

Recently, preference has been given to products that are open to personalization. By developing products according to customer requests, you can sell more products and have more customers.

Branding is easier with print-on-demand products

Print-on-demand products are white label products. In short, these products have no labels. This way you can move forward on the branding path. If you capture a niche in the market, your products can become a brand and grow in a short time.

Disadvantages of print-on-demand

What is print-on-demand

As with any business, there are downsides to print-on-demand. Here are the disadvantages of a print-on-demand system.

Problems may arise during production

In this business, it is very important to work with a reliable printer. Because the company you will work with must offer quality products and have no problems with returns.

Delivery time may be long

Printing and shipping products can take several days, and sometimes more. Therefore, customers may be unhappy in this regard.

Various problems may arise because you depend on the manufacturer.

Although you make original designs, you are dependent on the manufacturer. For this reason, you will notice from time to time that the goods you sell are not in the warehouses of the manufacturer with whom you have agreed. When this happens, you must explain the event to the clients.

Sites where you can print on demand


There are many sites where you can print on demand. Below you can find some of them.


The Printify app is completely free to use and has over 4 million users worldwide. You can integrate sites like Etsy, Walmart, and eBay to sell your designs from Printify. You can apply designs created in Printify to over 800 products. With Printify’s free model, you can connect five stores to your account, create as many as you like, and contact customer support. With the paid model, you can enjoy many perks such as integrating an unlimited number of stores into your account.


You can integrate your Etsy account with Prodigi, which has over 500,000 product options. Prodigi supports local production and reduces shipping costs. In addition, he manufactures your projects within 1-2 days and sends them to your clients quickly. In addition, Prodigi allows you to get samples of your products at a discount. So you can control the quality of your products and take product photos.


Printful has design tools and a library where you can design. You can connect your Amazon retail store to Printful. Along with this, it performs production, warehouse and cargo operations for you. Also, the paid model of Printful is more convenient compared to Printify.

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