The Victoria’s Secret Fashion Show, which left its mark on history, is back after a long time! On Friday, the brand announced that it would be remaking a fashion show that was once one of the most anticipated events in the world. The Victoria’s Secret Fashion Show, which has been held annually since 1995, was canceled in 2018. Four years after this news, which upsets some and pleases others, the fashion show will be with us again in a more body-positive way. Let’s look at the details together.
Stuart Burgdorfer, chief financial officer of Victoria’s Secret umbrella company, L Brands, said they would focus on marketing strategies as they announced the cancellation of the iconic fashion show.
Another reason for this decision, which was very upsetting for some and very happy for others, was that the models, nicknamed “Angel”, damaged their health with complex diets and created an idea of \u200b\u200bbeauty that was almost impossible to achieve.
It was also one of the reasons that Les Wexner, the company’s CEO at the time, was close to Jeffrey Epstein, who was accused of sex trafficking.
The VS fashion show was pulled from television due to falling sales, low ratings and brand controversy.
Returning to a rebranding strategy over the past 4 years, VS launched collections featuring plus-size model Paloma Elsesser, LGBTQ+ activist Valentina Sampaio and American football star Megan Rapino.
Shortly after the rebranding decision, another Mother’s Day campaign was prepared using a pregnant model.
The goal was to become a brand that reflects women for who they are.
Recently, the brand’s CFO Timothy Johnson announced that a new fashion show will take place this year.
It’s unclear what the new fashion show will entail, but it’s expected to lean toward body-positiveness and allow the brand to shed its modeling perfectionism.
After the decision, social media users were divided into two parts. While some were very happy, some showed their reaction.
What do you think about it?
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